The Problem
Vidrush needed a search channel built from the ground up, one that would work in Google and in AI search from day one.
Rather than patch an existing setup, we planned everything from the start. We saw three opportunities:
- Design a site structure around how buyers search
- Be visible in AI and generative search from the start
- Tie every topic to the product and to sign-ups
The Solution
1. Planning the Site Structure From the Ground Up
I mapped buyer searches first, then designed the site architecture, page types and internal linking around them, so authority flows to the pages that matter.
2. Building High-Intent Content
Content targeted the questions buyers actually ask, prioritized by:
- Relevance to the product
- Buyer intent
- Competitive opportunity
- Sign-up potential
3. Optimizing for AI Search
Pages were structured so AI search engines and LLMs could understand and cite Vidrush: clear product and entity context, and direct answers that stand on their own.
4. Connecting Search to Sign-ups
Topics were aligned with commercial intent and the path from search to sign-up was made clear, with success measured in sign-ups, not clicks.
The Results
Within 6 months, growth came across AI search, organic traffic and sign-ups.
- AI search visibility in 6 months
- +49%
- Organic traffic in 6 months
- +51%
- Sign-ups in 6 months
- +25%
The Impact
Building the structure right from the start gave Vidrush a search channel that grows in both Google and AI search, and turns visibility into sign-ups.