SEO & AEO Content Creation
Content built around what your buyers search, ask and compare across Google and AI search.
What Gets in the Way of Content Growth
Content Usually Stalls for a Few Predictable Reasons
Content keeps shipping. Visibility stays flat.
New articles go live, but the topics miss real search demand.
The content sounds like everyone else.
Generic articles add no expertise, evidence or point of view.
AI search cannot find the answer.
Answers buried in long copy are hard for AI to surface.
The content library keeps growing. Nobody knows what to fix.
Old pages decay while new ones keep shipping, with no refresh plan.
How I Can Help You
Build Content Around Search Demand and Buyer Decisions
I start with what your audience searches, asks and compares, then build around what creates qualified demand.
Find the Topics Worth Creating
I find the problem, comparison and decision searches that matter most.
Build the Content Strategy
I turn them into a roadmap where every page has a purpose.
Create Better Content Briefs
I write briefs from intent, competitor research and buyer questions.
Create and Optimize Content
I write or improve pages around intent, buyer needs and internal links.
Structure Content for AI Search
I add direct answers, structure and evidence AI can surface.
Refresh What Already Exists
I update, merge or reposition existing pages before adding more.
Case Study
Building Topic Authority That Drove Sign-ups for Nexlev
Nexlev's content was not ranking for the problems its buyers searched. We built a connected content system around high-intent topics and refreshed the pages that already had authority.
Read the Nexlev Case Study- YoY Organic Traffic
- +335%
- YoY Sign-ups
- +200%
- YoY Qualified Leads
- +120%
What It’s Like to Work Together
Jeffrey RutherfordMarketing ManagerHe constantly thought about SEO/SEM tactics and strategies. He could connect his paid and organic marketing efforts with larger business goals and KPIs. … Kaan was extremely knowledgeable about the impact of SEO/SEM, and he pursued constant professional development
Mert AktanOperations AssistantHe has a deep understanding of the constantly-evolving landscape of search engine optimization and paid advertising. He is able to analyze website data and make informed decisions on how to improve search rankings and drive qualified traffic to our site.
Vlada KishikovaUX/UI Product DesignerWhat I especially appreciate is his ability to stay calm in any situation and clearly define the next steps toward a solution. I truly enjoyed working with Kaan because it was real teamwork that not only delivered results but also helped shape and move the market forward.
Mariel Aranda BlackallerMarketing ManagerI was very impressed with Kaan’s strategy to improve SEO/SEM. He implemented the plan flawlessly and increased traffic to our website immediately by raising valuable keywords from ranking in places around #90 to the top places in a few months.
Donato CavuotoMarketing StrategistKaan’s motivational work ethic along with the ability to see the big picture makes Kaan a strong asset to any team. … He is always a team player - helping and supporting the team in any capacity.
Rob SandlerChief Marketing OfficerHe helped build and execute a record-breaking digital media plan that successfully drove significant month-over-month growth in quality lead generation at a fraction of the historical CPA.
Breda DrurySr. Clinical Product Marketing ManagerWith a keen eye for detail and a deep understanding of both healthcare communication and digital strategy, Kaan skillfully manages intricate medical materials and visuals to engage target audiences effectively.
FAQ
Frequently Asked Questions About SEO & AEO Content Creation
What is SEO and AEO content creation?
Content built around what people search (SEO) and structured so AI platforms can understand and surface it (AEO). The best content does both.
How is SEO content different from regular content writing?
Regular writing starts with a topic or calendar; SEO content starts with demand. Topic, structure and links are shaped by what people search and need next.
What makes content more likely to appear in AI search?
Clear answers, strong structure, evidence, topical depth and consistent entity signals, plus authority beyond your own site. No single tactic guarantees a citation.
Do you write the content or only create the strategy?
Both. It can be strategy, research, briefs, editing, optimization or full content creation, depending on what your team already covers.
How do you decide which topics to create?
By search demand, buyer intent, commercial relevance, competition and each page's role in the journey. Volume alone is not a reason to create a page.
Can existing content be optimized for AEO and GEO?
Yes. Restructuring answers, adding context and strengthening entity signals often beats publishing a new page.
Should I create new content or update existing pages?
Usually both, but review existing content first. Updating pages that already have authority often creates more value than new ones.
How long does SEO content take to show results?
Updates to established pages can move within weeks; new content in competitive categories can take several months. It depends on authority, competition and technical health.